by Kevin Glennon, A furious debate occurs daily ­ which is a better medium: broadcast or interactive? Countless hours, calories, and gigabytes of bandwidth are expended along the way. People get caught up making arguments that one is going to replace the other. They point to innovations like satellite radio, digital television, and the expanding growth of the broadband Internet access market.

by Bill Stoller, From time to time, people ask me how public relations has changed during the two decades in which I've been seeking publicity. My answer: technology. Twenty years ago, the fax machine was a newfangled novelty. Our primary means of communicating with journalists was the telephone and the US Mail. The advent of e- mail and the web has made life easier in many regards and tougher in others - namely, thanks to hordes of clowns with money making schemes and software that "blasts" press releases indiscriminately to reporters, it's become very hard to get your e-mails through to spam-weary reporters.

by Kevin Glennon,  Introduction

A furious debate occurs daily ­ which is a better medium: broadcast or interactive? Countless hours, calories, and gigabytes of bandwidth are expended along the way.

People get caught up making arguments that one is going to replace the other. They point to innovations like satellite radio, digital television, and the expanding growth of the broadband Internet access market.

This paper doesn't choose sides. Rather, it shows how broadcast radio can be used creatively as an interactive offering, and not as something fighting interactive for space. The two media work brilliantly together, and provide a total much greater than the sum of their parts.

Another day, another copyright battle! Australia's Federal Court has handed down its decision on Universal Music Australia v Cooper (the ComCen case). While no final orders has been made, Justice Brian Tamberlin found for the recording industry applicants on all counts, in what has been described by the recording industry as a "major blow against piracy."

by Bobby Borg,

MOST ARTISTS DREAM about getting signed to a recording agreement, yet few know anything about the record company personnel responsible for discovering new talent, what these people look for in an artist, and where and when they look to find it. You might just find that the first step to getting a record deal is to take a "do it yourself" approach to your career. A discussion on A & R can easily take up hundreds of pages, but here is a brief overview.