UpSNAP Acquires XSVoice

Davidson, NC (January 18, 2006) - UpSNAP Inc., whose search technology is the first built specifically to handle the unique requirements of mobile search, now introduces the first-ever capability to search for and access live and on-demand audio content from mobile devices. The North Carolina-based company today announced that it has acquired Nashville, Tennessee-based and privately held XSVoice, a leading provider of mobile streaming technology to premier entertainment and news outlets including ESPN Radio, Fox News and more than 100 music and entertainment channels. XSVoice also streams the content for “In Car Audio of NASCAR Drivers,” currently available only for Sprint and Nextel subscribers. The total stock and cash consideration to be paid is approximately $6.3 million.

“Our acquisition of XSVoice lets us offer consumers an easy way to search for and access cream-of-the-crop mobile audio content,” said Tony Philipp, president and CEO of UpSNAP. “No other search provider offers search for mobile audio content. With the acquisition of XSVoice, UpSNAP becomes the leading provider of mobile search and entertainment.”

XSVoice is a pioneer in the development of wireless technology that brings popular streaming content to mobile devices, providing access to multiple content channels and expanding the capabilities of mobile devices. XSVoice has provided nearly 2 million mobile consumers with access to a variety of audio content.

The acquisition enables UpSNAP to provide a mobile search and broadcasting platform that supports the end-to-end requirements of searching and delivering mobile content for all devices and all carriers. Through its Streaming Wireless Internet Gateway (SWinG) platform, UpSNAP now enables virtually any type of live or on-demand audio content, including Internet-based streaming audio, radio, or other media source, to be delivered to all mobile phone devices.

The addition of XSVoice builds upon UpSNAP’s strategy of offering mobile phone users the chance to search, find, and enjoy entertainment content on the go. “The combination of rich multimedia content and search at last provides one seamless platform for mobile content delivery,” added Philipp.

About UpSNAP
UpSNAP, Inc. (OTC: UPSN.OB) is a provider of free mobile search and content services. As the first company to address mobile search, UpSNAP has built its technology platform from the ground up with specific focus on the unique challenges of providing a usable and functional mobile search experience. UpSNAP’s patent-pending technology combines wireless search and natural language commands to deliver premium services to mobile phones, while generating revenue via a voice over IP (VOIP) call connect infrastructure that links mobile phone users with vendors in its advertising program. All the UpSNAP technology can be licensed by wireless carriers, service providers and content providers who wish to incorporate searchable wireless streaming audio capabilities into their existing product and service offerings The company is headquartered in Davidson, North Carolina. For more information about UpSNAP, visit http://www.UpSNAP.com.

About XSVoice
XSVoice is a wireless platform and application developer based in Nashville, Tenn. Through its proprietary SWInG (Streaming Wireless Internet Gateway) platform, XSVoice enables mobile access to virtually any type of live and on-demand streaming audio content. With deep industry expertise, extensive partnerships, resources and proven experience in creating mobile solutions, XSVoice develops and delivers value-added products and services for today's wireless industry. For more information about XS Voice, visit www.xsvoice.com.